What can be done to broaden the target group of a company which is fully specialized on making tools for professionals? For PB Swiss Tools a new multitool screwdriver was designed in seven different colors. The tool can easily be fitted and carried along in a pocket. With seven high quality bit-tools most areas of use are covered and the product has the same durability as a professional PB Swiss Tools screwdriver. The project was realised together with the product designer Anna Ramseier.